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Friday, March 14, 2008

Get it all at the Rand Show






THIS year the Rand Show turns the grand old age of 113 - and it is still getting bigger and better, each year changing with the times.
"The Rand Show has adapted and changed over the years to constantly bring visitors an event that has consistently been designed for [families] to enjoy together," says Cebisa Mfenyana, the corporate marketing and communications manager of Kagiso Exhibitions and Events, owners of the Rand Show.
"The entertainment line-up has undergone a strategic revamp that places the focus firmly on the family and is reflective of the very best talent in South Africa, catering to a diverse range of visitor preferences and age groups."
There will be comedy, fashion, music, theatre, Bollywood, Disney, exhibitions, animal shows, shop-til-you-drop stalls and a funfair - everything geared for visitors to have a fabulous time.
This year's the focus is on family entertainment and, for the first time, Disney will be keeping the younger crowd entertained. Amanda Dhalluin, the director of retail sales and marketing of Disney Enterprises in Southern Africa, explains her company's involvement. "The show's theme just blends very well with our theme because we also focus mainly on the whole family type of entertainment."
DisneyThe Disney activation zone features interactive zones catering for toddlers through to teens, including The Mickey Mouse Club House inflatable; Winnie the Pooh's 100 Acre Wood bouncing castle; JoJo's Circus inflatable; Little Einstein's rocket ship; Disney Princesses dress-up parlour; Jungle Book jungle gym; High School Musical; Hannah Montana dress-up and a Pirates of the Caribbean life-sized pirate ship.
And back after an eight-year hiatus are character parades. There will be clowns, carnival performers, Cape Minstrels and Scottish pipe bands. Music has always been a favourite at the show, and this year, for the first time, Joburg's own Soweto Gospel Choir is performing. The choir has won two Grammy Awards.
"This is a wonderful opportunity for us, because there is no better place than home," says Beverly Bryer, the choir's executive producer and director. "We might have travelled around the world but performing here at home and at such a huge event is the cherry on top."
MTN, the cellphone service provider, is sponsoring the music. There will be three core festivals - Afrikaans Musiekfees, Bollywood Festival and Gospel Concerts.

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