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Tuesday, September 9, 2008

A wise mind is what’s needed in today’s world of music. It’s no longer a matter of how many hits one can possibly put together or how potentially you can become the next big thing. No, how the industry operates has changed all together, which can supposedly be blamed on how easy it has become for anyone to make music and release it independently. But wait… How many of you out there have that wise mind that can command you to implement good strategies for introducing your brand? One guy who has over the years managed to find means of introducing new names under his label is DJ Mbuso. Two years ago, the brother brought a concept album of two musical doctors; ‘House Prescription’ with Mbuso himself and the then unknown front man by the name of Dr. Duda. It was obvious to me that for Dr. Duda to penetrate the market heavily, he’d needed more than to just release a project with DJ Mbuso. With so many hits on the project, it emerged that Duda was actually not only talented behind the decks; he also had a sharp ear for music production.Once the first leg of ‘House Prescription’ was out and doing the rounds throughout the country - receiving massive airplay, Duda’s name started getting associated with other hits that were coming out from other house compilations. By then, his name was already familiar in the house music cycle. Even though I do not claim that he is the hottest DJ or producer at the moment, the strategies that Mbuso and his team have used to introduce Duda to the masses were really impressive.It’s been almost three years now since people got introduced to Duda’s name… After successfully jotting down a couple of songs on ‘House Prescription’ Vol. 1, the brother has now realised the ‘House Prescription’ concept fully and is pursuing it all by himself. And what one is hearing on this release sounds like another musical medical dose that might make house lovers OD.Even though the local house market is at the moment at its peak and there are just so many hits coming out every day, Dr. Duda’s offering is one that will hopefully accelerate more energy to the masses until the world crosses over to 2009. There are some well prepared doses on the project such as, ‘Duda’s World’, ‘Mpumalanga Swing’, ‘Pretoria Funk’, ‘Winter Nites’ and ‘Night Waves’. Marking the success of the Durban Sound, if you are going to release an album and don’t spice it up with a Durban feel, let it be said that you will not be entirely offering the sound that may push your success. Take it from guys like DJ Clock - new born in the house music that is already making noise. Also not to be counted out is Dr. Duda’s Durban Sound on the song, ‘U Yoshada Bani?’ It is clear to me that when it comes to Durbs sound, you can never go wrong bosswww!Though Duda was assisted by Mbuso to fully have his own piece of pie in the music game, it is impressing that the brother has also compiled songs made by up and coming producers. That’s a very good spirit to license songs from unknown artists because if we really want to make the local industry better, those already making it big should be willing to assist should they recognize talent.

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